Children buying unauthorised apps have cost parents around £30m, a study suggests.
The survey found youngsters using smartphones or tablets increase families' average monthly charges by around £34, with more than a quarter of parents (28%) hit by inflated bills.
Eight-year-olds were shown to run up the highest bills, adding an average of £59.59 - while 36% of children aged four and under have made purchases without permission.
The data emerged after five-year-old Danny Kitchen hit the headlines for racking up a £1,700 bill in a few minutes while playing a game on his parents' iPad.
A total of 14% of parents to have received unexpected charges for similar reasons voiced concerns over affording the costs, and 34% say they now hide their tablets or smartphones.
However, the study suggested nearly one in five parents equips their children with their passwords, nearly a quarter of parents do not have a security password, and one in 10 give their children free rein to access whatever content they want.
Meanwhile, more than half (54%) of the parents surveyed said they link their smartphone or tablet to an easily accessible subscription service or direct debit account.
The Windows Phone UK-commissioned study said unauthorised purchases had an estimated total cost of £30,883,157.
Brett Siddons, of Windows Phone UK, said: "Our research reveals parents are worried about the impact of app and in-app purchases on their bills and we understand the stress this can cause.
"With technology becoming more and more intuitive, it's important that parents can trust in the technology they use and feel as safe as possible when handing over their smartphone and tablet devices to their children."
According to the survey, children spend on average three hours and 21 minutes a week playing games and using apps.
More than 2,000 parents who own smartphones or tablets were consulted for the survey by OnePoll last month.
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