Waitrose Airbrushes Writer A Girl Called Jack

By Gary Anderson, Sky News Producer

Waitrose has apologised after a writer's tattoos were apparently airbrushed out of a photoshoot for its food magazine.

Jack Monroe said she was "stunned" to see her body art erased without her permission from a photo used in the current issue of Waitrose Kitchen.

The 25-year-old single mother, whose blog about budget recipes for her son earned her a huge following online, said she was commissioned to contribute recipes to the magazine.

Waitrose is traditionally seen as a favourite with middle-class shoppers

She posted a photo of the offending image on Twitter and wrote: "Thanks to Waitrose Kitchen, I now know what I would look like without my tattoos."

Ms Monroe, who has almost 30,000 Twitter followers, added: "I'm missing a massive deck of cards on my shoulder and a big rose underneath it. Wow. Actually stunned."

She told Sky News: "I'm disappointed in the editorial decision to remove my tattoos.

Ms Monroe's tattoos did feature in Waitrose Kitchen's November issue

"Body art may not be to everyone's taste but there's no denying that they are very much a part of who I am - I choose to decorate myself in a similar way that some women would choose statement jewellery or designer handbags, neither of which appeal to me!

"More surprisingly is that in last month's edition of the magazine my tattoos were on full display - so to airbrush them for the following edition seems odd and inconsistent.

"I always take long sleeved tops to photo shoots to give editors the 'option' of featuring my tattoos or not - but airbrushing them out is an entirely different matter."

Waitrose Kitchen's sales rose after Pippa Middleton signed up as a writer

A Waitrose spokeswoman blamed an error in January's magazine and said a previous issue, which featured the tattoos, showed that the supermarket does not have a problem with body art.

She said: "Jack's tattoos were clearly visible in the three pictures in the November issue of Kitchen.

"Unfortunately an error was made in the January edition. We're very sorry for any upset caused."

Waitrose Kitchen - published by John Brown Media and edited by food writer and broadcaster William Sitwell - costs £1.20 and boasts 1.4 million readers.

It saw sales surge by almost 20% after hiring the Duchess of Cambridge's sister Pippa Middleton as a columnist shortly after parting company with 72-year-old Delia Smith.

Jack Monroe started her blog after finding herself with a budget of £10 per week to feed herself and her son Johnny.

The blog's success has earned her a book deal and appearances on shows including BBC Radio 4's Woman's Hour and BBC One's The One Show.

Earlier this month, she announced she would be fronting a TV ad campaign for Waitrose's rival Sainsbury's.

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