Japanese car giant Nissan has started production of its new UK-designed Qashqai, promising to create 500 new jobs in Britain.
The second version of the Qashqai is being made at the company's Sunderland plant.
The new production is expected to see the total labour force top 7,000 for the first time.
The facility sees a new car roll off the production line every minute.
The Qashqai, developed at the company's Paddington design centre in west London, is the company's flagship best-seller in Europe.
First sold in 2006, it is now exported to 132 countries globally.
Nissan's chief performance officer Trevor Mann said: "It invented the crossover segment, propelled the Nissan brand in Europe to a new level and helped our plant in Sunderland to set new standards in productivity and quality.
"The new Qashqai … once again elevate Nissan to a new level."
The Prime Minister welcomed the new production and said the company's parts supply chain supported many more jobs across the UK.
David Cameron said: "Nissan supports 40,000 jobs across the UK.
"And when you add that to the £500m investment that Nissan have made in this country for this new model, it shows how our long-term plan is giving companies the confidence to invest and create jobs in Britain."
The new Nissan is produced on Sunderland's Line 1, which has operated around the clock since 2010 to meet production schedules.
The company said some 286,000 Qashqai cars were built last year, and a comparable figure forecast for 2014.
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