Sainsbury's Endures Backlash On Nectar Cuts

Sainsbury's customers have threatened to shop elsewhere after the supermarket chain confirmed it was planning cuts to its Nectar reward points.

The company, which announced the changes in an email, said it was halving points to one per pound spent in store or online from 11 April 2015.

It also planned to stop rewarding customers with points for using their own bags but would continue to award one point for each litre of fuel bought from its pumps.

Sainsbury's insisted there would be "lots of opportunities to boost your balance faster and more value when you spend your points" but recipients of the email took to Twitter to complain.

Chris Whitehead tweeted: "Hey @Sainsburys if I enter into a relationship with an agreed expectation of loyalty, then you change it, expect divorce. Hi @Ocado."

Anna McNally wrote: "So @Sainsburys will no longer be giving me nectar points for reusing my bags but will be giving out extra points on fuel. Sounds very green."

A Sainsbury's spokeswoman said: "We are changing the way customers earn Nectar points and launching more high-value bonus events, like Swipe to Win, 10xpoints on fuel and adding more categories to our Christmas 'Double Up' event so that customers can make their points go even further."

It claimed the changes were a "redistribution" of points rather than a saving on the scheme and said there were no cost savings to the retailer in the first 12 months.

Sainsbury's - like its biggest rivals Tesco and Morrisons - have been losing ground to hard discounters such as Aldi and Lidl in a fierce price war.

Of the 'big four' chains, only Asda has grown its share in recent months.

The new Sainsbury's boss, Mike Coupe, has previously warned that the supermarket sector is facing its most turbulent period in three decades.

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