By Hind Hassan, Sky News Reporter
A new campaign is encouraging people from black and minority ethnic (BME) backgrounds to vote in order to avoid being left out of the political process.
The campaign has been launched by the non-profit organisation Operation Black Vote (OBV) and features Homeland actor David Harewood, singer Tinie Tempah and the former footballer Sol Campbell.
Posters released as part of the campaign carry the message: "If you don't register to vote, you're taking the colour out of Britain."
Harewood told Sky News the campaign aims to demonstrate that if members of the BME community do not vote, they are removing diversity from Britain.
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He said: "I think there's historical mistrust of some of the institutions in this country. The legacy goes back a long time.
"What we're here to do today is prick their conscience and remind them that if they don't register to vote they're literally taking the colour out of Britain.
"(They're) taking their voice, their rich heritage... and removing it off the landscape.
"Especially as this election is going to be very tight so, it's very important that our voices are heard."
Harewood said Britain also lags behind the US in terms of BME representation on television.
"I've been lucky enough to travel. I've spent a lot of time in America," he said.
"Every time I turn my television on - whether it be a political expert or a financial expert, a general from the army - I'm always surprised to see black people amongst those numbers.
"Sometimes, when I come back to England, it takes two or three weeks to see a black face on television: particularly in positions of authority, whether it be politicians or members of financial institutions or members of banking, which I think is wrong.
"If we're going to change that, we have to engage."
Operation Black Vote has been campaigning for greater political participation from the BME community since 1996.
In its election manifesto, OBV highlights issues facing the BME community, including an increase in unemployment among black youths of 50%, compared with a 2% fall for white youths.
The manifesto also states that black and Asian people are disproportionately subjected to Stop and Search orders and 20% more likely to be sent to jail than white defendants.
The latest campaign strategy, which is being backed by Labour candidate Diane Abbott, will see billboards set up in cities across the country.
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